Yet another study backs up the
contention that the mainstream news media's coverage of Democratic presidential
nominee Barack Obama is more favorable than its coverage of Republican John
McCain.
An analysis by the Pew Research Center's Project for Excellence in Journalism
finds that 57 percent of the print and broadcast stories about John McCain since
the political conventions were decidedly negative, while only 14 percent were
positive. The study concludes that 29 percent of the mainstream media's coverage
of Barack Obama was negative.
Tim Graham, director of media
analysis at the Media Research Center,
says the study affirms what many observers have known for quite some
time.
"The only thing surprising about results
like these is that you'd almost have to do the study," he says with a laugh.
"Everybody who's looked at these stories can see the decided negativity they
have towards Senator McCain; and everybody who's seen the entire last two years
of coverage of Barack Obama knows.
"They remember all the news
magazine stories with the halo around his head. That's the kind of coverage he's
received for two years now."
Graham contends the percentage of
negative coverage of Obama would be much lower if the study encompassed merely
the so-called "objective news media." He notes the Project for Excellence in
Journalism study is not completely scientific because it not only measures the
news media, but also talk radio from Air America to Rush Limbaugh.
CLEVELAND - Republican John McCain increasingly is focusing his campaign's message on an institution that may be even less popular than President Bush and one he's been a part of most of his adult life: Congress.
Sweeping through key battleground states, the senator from Arizona directed
about as much criticism at House Speaker Nancy Pelosi and Senate Majority Leader
Harry Reid as he aimed at Democratic rival Barack Obama.
"My opponent is
out there working out the details with Speaker Pelosi and Senator Harry Reid,
their plan's to raise your taxes, increase spending and concede defeat in Iraq,"
said McCain. "We're not going to let that happen."
With the campaign
entering its closing stretch, McCain was focusing on his core theme that
electing Obama would give Democrats complete control of the government, a move
he argued would inevitably lead to more government and higher taxes. It's a
message aimed squarely at independent voters in a shrinking number of
battleground states that will determine the election's outcome.
Democrats
hold a majority in both the House and Senate, and polls suggest they are likely
to increase their edge in the election. Few have suggested Republicans can take
either chamber back, and McCain argues that leaves only the White House to serve
as a check on Democrats. Some have suggested the Democratic gains could be
sizable, and McCain says that bolsters his argument that a check is
needed.
McCain was stumping in Ohio, where its 20 electoral votes are up
for grabs, before heading to Pennsylvania and then Florida to campaign in a
state he badly needs to win. Lagging in the polls both nationally and in key
states, McCain's attacks have sharpened in recent days. He argues that Obama is
increasingly taking the election for granted and is content to coast until Nov.
4.
"He's measuring the drapes, he's planned his first address to the
nation before the election," said McCain. "I guess I'm a little old fashioned
about these things. I prefer to let the voters weigh in."
McCain
routinely pays homage to Obama's often flowery speaking skills, and seeks to
contrast himself as a plain-spoken person who will contest the election to the
closing day.
"What America needs now is someone who will finish the race
before starting a victory lap," said McCain.
He's returning constantly to
his core themes.
"You can imagine Obama, Reid and Pelosi," said McCain.
"Tax and spend, tax and spend."